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Partner Strategy The Gorilla Partner Strategy solution addresses the fact that enterprises prefer integrated business solutions rather than stand-alone IT services. In response to this threat, vendors are adopting partnership strategies that increase the breadth of their own offerings and the value they provide to customers. Challenges · Maintain and develop margins through a clearly differentiated approach· Identify where to make investments in strategic partnerships and measure the returns · Identify emerging competitors, particularly those not on the current "radar screen" · Build a cohesive partner strategy that drives business value for all parties · Develop strategies for the effective management of cooperate/compete relationships Solutions Gorilla will work with client management to evaluate current competition and partner strategies. This flexible engagement can include: · Partner evaluation and selection using a number of analytical methods· Identification and evaluation of existing and emerging competition · Definition of specific strategies for partnering, including product portfolio, routes to market and competitive positioning Results
Development of sound strategies and tactics to manage partnerships and competition in order to:
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